DIGITAL PRINTING Digital printing allows our customers unique business solutions that enable personalized, relevant communication with their audience. Our customers want to increase client acquisition and retention, enhance brand, reduce costs, differentiate themselves from the competition, and extend market reach. Our job is to recommend solutions that meet the customer's specific business requirements and educate them on available options. That's where digital printing applications come in. Digital printing applications usually fall into one or more of these three categories: short-run, print-on-demand, versioning, and variable data. Our HP Indigo press 5500 is the solution for many of our customers' needs. The HP Indigo press 5500 delivers unmatched quality, reaches higher levels of productivity, and achieves higher profitability—the keys to success in the digital world. Capable of printing over 2+ million color pages or more than five million monochrome pages per month, the HP Indigo press 5500 is a truly universal production device. It's also the true digital offset press that combines the look and feel of traditional offset with genuine photo quality.